The Utilization of TikTok Da'wah Content as a Media for Islamic Religious Education and Its Implications for Students' Motivation to Worship: A Phenomenological Study
DOI:
https://doi.org/10.51468/jpi.v8i2.1735Keywords:
Digital Da'wah, Islamic Religious Education, TikTok, Motivation to Worship, PhenomenologyAbstract
TikTok social media is currently one of the means of spreading Islamic da'wah digitally that can be accessed by various circles, including students. Students are at the stage of searching for and forming their identity, including in developing religious understanding and building motivation to worship. In this case, TikTok da'wah content can be one of the sources of information and religious reminders that provide a unique experience for students. This study aims to understand the use of TikTok da'wah content as a medium for Islamic Religious Education and its implications for students' motivation to worship. This research uses a qualitative approach with a phenomenological method. The research informants amounted to 10 students of the Islamic Religious Education Study Program, Ahmad Dahlan University, class of 2024, who were selected using purposive sampling techniques. Data was collected through interviews and documentation, then analyzed through data reduction, data presentation, and conclusion drawn. The results of the study found five main themes, namely: (1) TikTok da'wah content as a reminder and a means of religious reflection; (2) students' preferences for the delivery of da'wah messages; (3) the credibility of information as a consideration in receiving digital da'wah; (4) the management of the use of social media in worship life; and (5) TikTok as a medium for Islamic Religious Education and its implications for motivation to worship. These findings show that TikTok da'wah content is not only a source of religious information, but can also encourage students' awareness and desire to improve the quality of worship. This study has limitations in the number and scope of informants that only involve PAI UAD students of the class of 2024 and the use of data that is mainly sourced from interviews and documentation, so it has not comprehensively described the consistency of the application of da'wah messages in daily worship practices. Therefore, further research can involve a wider group of students and diverse backgrounds and examine the experience of worship over a longer period of time.
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