Analisis Konten Akun Instagram @Marhaban.Academy Sebagai Media Pembelajaran Bahasa Arab Di Indonesia

Abstract

Abstract

This study aims to analyze the content of the Instagram account @marhaban.academy as a medium for learning Arabic in Indonesia. The background of this study is based on the development of digital technology that encourages the use of social media as a means of education, especially in learning Arabic which has tended to be considered difficult and monotonous by students. This study uses a qualitative descriptive approach with a content analysis method. Primary data were obtained from direct observation of content uploads on the @marhaban.academy account during the period from May 1 to May 31, 2025, including feed posts, video reels, and other interactive features. Secondary data were obtained from relevant literature, journals, and previous research. The results of the study show that the @marhaban.academy account consistently presents Arabic learning content, especially mufrodat (vocabulary), by utilizing attractive visual elements, communicative language, and interactive Instagram features. The variety of content uploaded can increase the attractiveness and motivation of students to learn. The contextual and thematic material presentation strategy also facilitates understanding and mastery of new vocabulary. However, some limitations were found, such as the lack of two-way interaction and limitations in in-depth interaction of grammar materials. This study provides theoretical contributions to the development of literature on the use of social media as a medium for learning Arabic, as well as practical contributions in the form of recommendations for educators in designing effective and interesting learning content through digital platforms. Thus, Instagram can be an innovative alternative in supporting the Arabic learning process in the digital era.

Keywords: Instagram, Arabic Learning, social media, content analysis, mufrodat